Online marketplace retailer Etsy.com is looking to expand its base of sellers by entering the estimated $40 billion to $44 billion craft supplies market, which is dominated by such retailers as Michael’s and Jo-Ann’s Stores.
In its largest expansion to date, Etsy announced it will launch Etsy Studio, which will sell craft supplies and offer DIY tutorials, in April. It is the first new marketplace Etsy has built from the ground up since it debuted in 2011.. . . more