Amazon.com Inc. continues to gobble up market share in online retail. In advance of the merchant’s closely watched full-year earnings report due out Thursday, a new study released today suggests that 43% of all U.S. online retail purchases last year occurred on Amazon-owned sites, including sales Amazon processes for the company’s marketplace partners. In addition, the merchant accounted for more than half of all e-commerce growth in the U.S. last year, according to the study.
To help put that number into context, an Internet Retailer analysis of U.S. Commerce Department figures shows that Amazon accounted for 33.0% of total domestic e-commerce sales in 2015, up from from 25.4% in 2012, when combining Amazon’s sales of its own goods to U.S. customers and the value of goods sold by other retailers on its marketplace. . . . more