Thursday, January 26, 2017

Walmart should focus on its customers to succeed, not try to copy Amazon

Walmart made sweeping changes to its e-commerce organization for the second time since it acquired online retailer and appointed company founder Marc Lore as head of its own e-commerce division. The latest move, announced in a memo to Walmart associates on Jan. 13, further consolidates the retail giant’s online properties, and strengthens Lore’s influence on the chain’s digital strategy as it faces-off with Amazon.  
In November, the company revealed several management changes in the e-commerce division, including at least three high-ranking departures. This month’s announcement focuses more on the integration of operations, technology, marketing and sales across all its web properties, signaling clear validation of Lore's role at Walmart, and Walmart management’s satisfaction with his progress to date.. . . more

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