Friday, January 6, 2017

Two extra shopping days make 2016 the biggest holiday yet

The e-commerce data for the 2016 online Holiday shopping season is in, and it was the strongest season yet, with growth of 20 percent relative to 2015, far higher than the most aggressive e-commerce prognosticators had forecast.  With the benefit of the full Holiday season behind us, here’s what struck us as most interesting.

The addition of two additional days this year had a far bigger positive impact than even the most optimistic forecasters would have expected.  The average day between the day after Cyber Monday and December 15 was up 17 percent in 2016, and there were two extra days in 2016, for a net positive impact of 33 percent growth during that period.. . . more

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