The first ‘digitally native’ generation shops in stores

Generation Z grew up online, but that doesn’t mean that’s where they do all their shopping. 

 

Sixty-seven percent of Gen Z — the first “digitally native” group to grow up not knowing a world before cellular phones, smartphones and other digital devices — said they shop in a bricks-and-mortar store most of the time, with another 31% shopping in-store sometimes, in a new survey by IBM and the National Retail Federation.. . . more