Friday, January 20, 2017

Nike To Benefit From Opening Stores Within JCPenney Locations

Image result for jc penney and nikeRecently JCPenney announced that it is featuring designated Nike shops within more than 600 of its stores. These 500 square feet areas will be located within the men’s section of JCPenney as it looks to bolster its active wear offerings. These small stores will ensure that Nike stands out in the department store segment and customers looking for the brand can find all its offerings in one place. JCPenney is looking to have the “best expression” of Nike in its stores, given the latter’s brand appeal. While this development is fairly positive for JCPenney, it gives Nike a prominent outlet in prime locations without significant real estate investment and operational costs. . . . more

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