Thursday, January 12, 2017

J.C. Penney anticipating store closures, but emphasizes importance of brick and mortar

Though J.C. Penney says it’s committed to a “robust brick and mortar portfolio,” the company also plans to condense its store footprint.

At the Weitzman Annual Forecast event held Wednesday, the retailer’s CEO Marvin Ellison said he believes the company’s 1,014-store footprint is too large, and that J.C. Penney is analyzing what locations don’t meet the company’s “brand standard.”. . . more

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