Retail moves at the speed of culture, which means players sometimes quickly come and go. This speed is hastened by new technology and the group of shoppers using it the most – millennials.
The millennial generation is the largest in U.S. history and as they reach their prime working and spending years, their impact on the economy will be significant. Millennials have come of age during a time of technological change, globalization and economic disruption. These factors have given them a distinctly different set of behaviors and experiences.. . . more