Monday, January 30, 2017

How a Millennial Mindset Is Helping This 116-Year-Old Retailer

Nordstrom's NYC flagship, set to debut in 2019.At a store in Vancouver, shoppers can get restaurant recommendations and sightseeing suggestions from a concierge. They can get a party-worthy coiffure, engage in one-on-ones with personal stylists in a private shopping suite, and have purchases delivered downtown. But such amenities don't come with an eye-popping price tag at some ritzy apparel boutique frequented by the 1% -- they're simply part of the consumer experience at Nordstrom.

The 116-year-old department store chain has spent decades perfecting its reputation as the customer-service destination, the place where top-notch store associates are willing to cater to a shopper's every need. And in recent months, as competitors close stores and watch sales sputter, Seattle-based Nordstrom has introduced even more strategies designed to entice shoppers, millennials in particular, to spend at its 345 full-price and discount locations.. . . more

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