Tuesday, January 10, 2017

Holiday Season Sales Grew 8 Times Faster Online Than in Stores

firstdataandholidaysalesFirst the good news for brick-and-mortar retailers: In-store sales during the recent holiday season did actually rise.

The bad news? They did so at a much slower clip than online sales and underperformed overall seasonal growth rates, illustrating how much harder it remains to attract shoppers to stores despite Herculean efforts to make them more appealing.. . . more

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