Wednesday, January 18, 2017

Do Digital Brands Need Physical Stores?

Image result for bonobos storeAs many of America’s traditional retailers struggle to attract customers and shrink their store networks, a new generation of more nimble digital players is seeing increased opportunity in physical retail. Indeed, the final months of 2016 saw a flurry of offline activity from retailers that were born digital.

In September, Moda Operandi opened its second appointment-only showroom in New York. Two months later, Rent the Runway, a Netflix-like rental service for fashion, announced a major partnership with Neiman Marcus and opened its sixth permanent location in the department store’s San Francisco location. That same month, Modcloth opened its first permanent shop in Austin and Everlane launched a six-week pop-up store in New York. In December, Warby Parker opened its 46th location in Palo Alto, California. Next month, Bonobos plans to open its 31st “Guideshop" in Detroit.. . . more

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