Multichannel supermarkets generated larger online orders than online-only grocers, according to a recent benchmarking study from Brick Meets Click. More than half of the banners in the study reported average online orders between $120 and $180, compared to the average order size recently reported for Fresh Direct ($105) and Amazon Fresh ($84).
The study compared online orders for the same week from 19 multichannel supermarket banners that offer both traditional and online grocery services. Benchmarks were then developed for four Key Performance Indicators (KPIs): average order size (in dollars), average number of orders per week, lost sales as a percentage of online sales and percentage of orders with lost sales.. . . more