Holiday online sales surpassed predictions, generating $1 billion daily for the majority of a two-month period.
That’s according a study by Adobe Digital Insights, which aggregated data from 24.6 billion visits to the top 100 retail websites. The report said the 2016 holiday season (Nov. 1 – Dec. 31) brought in $91.7 billion in online sales, an 11% increase year-over-year, and 0.13% ($115 million) more than Adobe’s original prediction of $91.6 billion. Meanwhile, 57 out of 61 days this holiday season generated over $1 billion.. . . more