Wednesday, January 4, 2017

2016 digital holiday sales, online searches rise

While results were conservative, holiday digital sales surpassed 2015 figures.
 
That is one of the findings in the “2016 Holiday Season: By the Numbers” report from NetElixir. The search marketing firm aggregated holiday traffic data across more than 90 million visits among four different verticals (food and gourmet, consumer electronics, apparel and gifting), between Thanksgiving Day and Christmas Day. The search marketing data was extracted from Adwords, Bing and Yahoo Gemini platforms, while sales data was pulled directly from the e-commerce websites.
 
Compared to 2015, total e-commerce holiday sales increased by 10.43%. Meanwhile, purchases on mobile devices, or m-commerce, surpassed 30% in 2016. These findings match NetElixir’s forecasted holiday e-commerce figures, which were released in September 2016.. . . more

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