Tuesday, December 13, 2016

What Amazon’s private label men’s shirts might tell us about the company’s future

Amazon already makes private-label trail mix, dog crates and surge protectors. And recently, its list of of exclusive goods grew even longer, as the e-commerce giant announced that it has begun selling a private-label men’s clothing collection called Buttoned Down. For now, it features a small assortment of men’s dress shirts, but it will eventually include pants, casual shirts and sweaters.

It’s not terribly remarkable that Buttoned Down exists: Amazon long has made clear that it has big ambitions in the apparel business, and it has already rolled out private clothing labels for women.
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