Friday, December 2, 2016

Unusual demographic flocking to J.C. Penney

Shoppers at a JC Penney store in Aurora, Colorado. From magic mirrors to selfie walls, retailers' haphazard attempts to court millennial shoppers have not been short on gimmicks.

Perhaps that's what makes J.C. Penney's approach refreshingly simple.

Instead of throwing the latest trends and technologies in the face of these shoppers, Penney's has honed in on one specific subset of the diverse generation: millennial moms.. . . more

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