Thursday, December 1, 2016

Retailers Try to Extend Holiday Shopping Season, But Will It Make a Difference?

If you looked at your email notifications any time over the past two weeks, it’s likely you were barraged with promotion messages from a wide number of chain retailers, all of them touting major discounts. The promotions are part of an effort to stretch the holiday shopping season to encompass a larger part of November, in addition to December and January, industry analysts say.

In addition, although it’s still a tad early to speculate on overall same-store sales performance over the Black Friday weekend, with hard data not yet available, it once again demonstrated  the growing power of e-commerce and the importance of investing in omnichannel retail strategies.. . . more

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