If you looked at your email notifications any time over the past two weeks, it’s likely you were barraged with promotion messages from a wide number of chain retailers, all of them touting major discounts. The promotions are part of an effort to stretch the holiday shopping season to encompass a larger part of November, in addition to December and January, industry analysts say.
addition, although it’s still a tad early to speculate on overall
same-store sales performance over the Black Friday weekend, with hard
data not yet available, it once again demonstrated the growing power of
e-commerce and the importance of investing in omnichannel retail
strategies.. . . more