Friday, December 9, 2016

Millennials demand more from holiday shopping

Whether it's demanding unique gifts or paying heed to charity, Millennials are putting their own distinctive stamp on the holiday retail experience.

Young consumers, roughly those below age 35, played a key role in the record-breaking surge that made Black Friday the first day ever to rack up more than $1 billion in mobile sales.

The nation’s 75 million Millennials now outnumber Baby Boomers, with their buying power this holiday season projected to total $85 billion — nearly 10% of the $1 trillion forecast to be spent overall, tracking service Nielsen says.. . . more

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