A mixed bag of activity for the second week of December indicates that weekends — and perfectly timed promotions — will make or break the remainder of holiday e-commerce sales.
This observation was made in Verizon’s “Holiday Retail Index,” for Dec. 13. Verizon monitors daily traffic volume to the top 25 U.S.-based online retailers throughout the holiday shopping season, as well as during signature events such as Black Friday and Cyber Monday. The report also tracks mobile traffic across Verizon’s wireless network to provide ‘m-commerce snapshots’ of the season.. . . more