Some research retail firms have already released expectations for the upcoming holiday season; many projections are more optimistic than last year’s numbers. Retail sales in November and December are expected to increase by 3.6%, reaching $655.8 billion this year, up from $626.1 billion in 2015, according to the National Retail Federation. Additionally, 32% of consumers plan to start their holiday shopping earlier than last year.
Online sales rose by 15.8% and accounted for 8.1% of total retail sales during the second quarter, according to the U.S. Census Bureau. This means that e-commerce will play a large role in retail sales this year.. . . more