Tuesday, November 1, 2016

Wal-Mart, Target each take cue from the other for holiday season

Wal-Mart and Target are each taking a cue from the other this holiday season.

After years of emphasizing low prices, Wal-Mart wants to up the ante, but it also wants to be known for top customer service. Target, which has a better image in that regard, has stressed a focus on offering deals.

The shift underscores how traditional retailers have to perfect every aspect of their operations as shoppers who could easily shop online instead become more demanding about price, selection and service. With online leader Amazon.com cementing customers with its juggernaut Amazon Prime shipping service, retailers like Target and Wal-Mart need to offer more exclusive merchandise.. . . more

No comments: