Thursday, November 3, 2016

Under Armour Back Bay store has Tom Brady touch

Under Armour debuts its first Boston specialty store at Prudential Center in Boston’s Back Bay today after last night’s athlete-studded opening party with brand ambassadors including New England Patriots quarterback Tom Brady and his supermodel wife, Gisele Bundchen, and professional golfer Jordan Spieth.

The 19,000-square-foot, two-level store is the Baltimore performance clothing, footwear and equipment company’s largest flagship “Brand House” opening of the year.. . . more

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