Monday, November 21, 2016

Trading a grocery store trip for home delivery

amazon-prime-now-grocery-delivery-620.jpgRetail analyst Kurt Jetta says online grocery shopping accounts for just 1.5% of the $800 billion grocery market. A key reason is that right now, he says, buying groceries online is work.

For example, trying to buy a can of baked beans online: “At any one time, you’re getting six [on screen]. You can’t really tell the size, you don’t have a frame of reference.”

Plus, online shopping may save you time, but not money. Prices can be up to 25 percent higher -- and Jetta says data shows 90% of consumers still prefer the traditional grocery store. . . . more

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