Millennials—widely defined as young adults born after 1980—are the new generation to watch. According to Pew Research, this generation has likely surpassed Baby Boomers as the largest US generation and differ significantly from their elders in many ways.
For starters, Pew reports, Millennials are the most racially diverse generation in American history: 43% of Millennial adults are non-white, the highest share of any generation. This generation is also on track to become the most educated generation ever—but many are struggling with student debt which causes more of them to live at home. Still, they are spending on the retail front—and they like experiential retail.. . . more