Friday, November 18, 2016

Restoration Hardware’s new incarnation seeks to restore retailer’s luster

The grand double floating staircase at RH Seattle, The Gallery at University Village, features lots and lots of chandeliers. (Bettina Hansen/The Seattle Times)After nearly a year and a half of construction at University Village, upscale furnishings retailer Restoration Hardware on Friday is opening RH Seattle, the eighth expansive, multilevel store the company says represents its current identity and future direction. The store spans 60,000 square feet of retail space on three interior floors and a rooftop, occupying the entire building just north of Restoration Hardware’s current store.

For California-based Restoration Hardware, which has rebranded itself as “RH” and is in the process of legally changing its name, these next-generation stores “are really a reflection of the new brand and business that we’ve built,” said Gary Friedman, chairman and CEO. “Our legacy stores were built for a different company and not the company we’ve transformed Restoration Hardware into.”
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