Fabletics, founded by TechStyle Fashion Group and actress Kate Hudson, was born as an online business in October 2013.
While the original plan didn’t include physical locations, the
activewear brand took off. Two years later, the first round of stores
“There is no substitution to actually touching and feeling the
product and our customers wanted to shop in more of the traditional
sense,” said Dustin Netral, vice president of retail operations. “We’re
an approachable activewear line with a more premium fit, feel and
finish, but at approachable price points.”. . . more