Thursday, November 10, 2016

Online activewear retailer, Fabletics, opens shop in Tampa

Fabletics recently opened inside International Plaza and Bay Street. [Courtesy of Kara Tsangeos]Fabletics, founded by TechStyle Fashion Group and actress Kate Hudson, was born as an online business in October 2013.

While the original plan didn’t include physical locations, the activewear brand took off. Two years later, the first round of stores opened.

“There is no substitution to actually touching and feeling the product and our customers wanted to shop in more of the traditional sense,” said Dustin Netral, vice president of retail operations. “We’re an approachable activewear line with a more premium fit, feel and finish, but at approachable price points.”. . . more

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