Wednesday, November 9, 2016

Nearly half of retailers falling behind in omnichannel efforts

Omnichannel adoption is a prerequisite to remain relevant in today’s retail world. Yet, many retailers are still missing the mark.
For example, data revealed that a majority (75%) of this group of retailers consider omnichannel essential to their business. However, 49% stated they are not actively investing in an omnichannel retail strategy.
For 39% of retailers, their outdated systems are taking a toll on omnichannel integration efforts. It is such a problem that a mere one-third of retailers consider themselves as having completed their omnichannel journey.. . . more

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