Wednesday, November 16, 2016

Macy's shoppers developed a habit during the recession — and it's haunting the brand to this day

Macy'sMacy's is diving headfirst into the world of extreme discounting by adding off-price outlets to its existing department stores.

The company says it will expand its discount chain, called Macy's Backstage, into 45 full-priced department stores within the next couple of months.

Macy's is expanding Backstage into its full-priced stores after testing the concept in more than a dozen locations earlier this year.. . . more

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