Nike officially opened its newest innovation in retail this weekend -- a 55,000-square-foot store in downtown New York that features spaces for playing sports and some impressive technological features. Here's how Nike's new concept store is shaping the future of retail, and what it could mean for Nike in the long term.
This five-story store in the middle of New York City's Soho neighborhood is Nike's newest physical footprint, and one that could show us the future of retail. "Designed to deliver the best of Nike's personalized services, from exclusive trial spaces to product customization, the store creates a seamless link between Nike's digital and physical platforms," as the company puts it.. . . more