AlixPartners created a composite revenue and cost breakdown for Fortune, incorporating different kinds and sizes of retailers. The consulting firm found that retailers that generated more total sales by opening on Thanksgiving enjoyed a profit margin of 16% for the weekend, compared to 3% for retailers that were simply pulling revenue ahead and were paying twice as much payroll for the same sales volume.
But even if some of business is pulled forward, there is such a fight right now for customers that many retailers will err on the side of caution and open for as many hours as possible. . . . more