Consumers, spoiled with easy internet shopping and fast, free delivery aren’t headed to the stores to go shopping like they used to this Thanksgiving. But the stores aren’t giving up, instead they are fighting back.
Retailers call them the physical stores, brick and mortars and they have been hammered by Amazon. Foot traffic is down. PricewaterhouseCoopers found that 90% of consumers are Amazon shoppers. That’s pretty much everyone. 40% of this group confirmed that they are shopping at fewer real stores. 20% of these Amazon shoppers have cut back their shopping at other e-commerce sites and 10% say they don’t go anywhere else.. . . more