Wednesday, November 30, 2016

Here's How Much Engagement Holiday Retailers Are Getting in Social Media So Far


Since Nov. 1, Origami Logic has been tracking 125 brands across Facebook, Instagram and YouTube to gauge the level of engagement holiday-focused marketers are achieving.

The company, which offers marketing software and services, found that the brands it's tracking had generated nearly 1.2 million engagements from 805 posts through Cyber Monday.

Standout holiday retailers so far include Nordstrom, Lowe's and Old Navy.. . . more

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