Tuesday, November 1, 2016

Digital and human interactions key to brick-and-mortar success

The more help a consumer receives—digital and human—the more he or she is willing to spend while in the store.  
Consumers spend twice as much in-store when they receive assistance from a store associate, according to a new study by InMoment, and 2.2 times more when they surf the brand’s web site while in the store. What’s more, a consumer’s average single-trip spend increases nearly four times when engaged by both in-store staff and the brand’s web site.. . . more

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