In October of this year, Periscope By McKinsey conducted online research of more than 1,000 consumers in the U.S. to understand their attitudes towards Black Friday and expected shopping patterns.
The findings revealed critical insights for retailers, with consumer apathy sinking in around Black Friday – and the physical store being the place where the effect will be felt most. The main reason for this is that consumers want a better experience – it’s simply about them feeling they can get the same, or better, offers online, without the hassle of facing the store crowds. Retailers have an opportunity to reinvigorate Black Friday and increase their chances of a successful sales season if they listen to what consumers are telling them.. . . more