It is supposed to be hush hush, but reports are leaking out from Amazon: the Seattle giant is planning to greet more of its customers in physical stores. There will be Amazon book stores, Amazon food stores, Amazon pop-up stores, and maybe even Amazon fashion stores.
Maybe it was the success of its pop-up stores that gave Amazon’s management the confidence to develop a physical store program. The initial idea was to sell some Amazon hardware in small pop-up stores in shopping malls. . . . more