Wednesday, October 12, 2016

Will Anthropologie Win Where Traditional Department Stores Have Failed?

Image result for new anthropologie walnut creekWalking into an Anthropologie store is a sensory experience, incomparable in its visual richness and tactile quality to that of most other retailers. An ode to the cultured bohemian, a rainbow of floral-etched serving bowls might be stacked on a found-wooden table, a suite of turquoise-accented flatware laid out nearby. Just steps away, next to a velvet armchair piled with hand-woven pillows, one might find a rack of embroidered tunic dresses or patchwork skirts.

But Anthropologie & Co., a nearly 30,000-square foot concept store that recently opened in the Northern California city of Walnut Creek, takes the 24-year-old retailer’s expertly honed merchandising philosophy to another level.. . . more

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