Friday, October 28, 2016

Testy turf war pits Boston's Tasty Burger against Chipotle

Local burger chain Tasty Burger is locking horns with fast-food burrito giant Chipotle over its new burger spin-off company, claiming the just-launched Tasty Made chain violates the Hub company’s trademark.

“When a $12 billion company comes in and effectively puts a mark out there that’s confusing to your identity and your company, and they have the wherewithal to put that internationally, that’s a serious threat,” said David Dubois, chief executive of Tasty Burger Corp. “It’s literally the protection of our brand.”. . . more

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