Wednesday, October 5, 2016

Target's New Manhattan Location Is A Big Test for Its Smaller-Store Strategy

Sometimes less is more.

At least that is the thinking at Target as it opens its first small-format store in New York on Wednesday. The new location will be a big test of Target’s quickly expanding fleet of smaller, urban stores, a concept aimed at winning a new set of customers beyond its suburban clientele.

The Manhattan store is in the heart of the affluent TriBeCa district near the World Trade Center. It occupies 45,000 square feet, about one-third the size of a typical store. Along with three other smaller stores opening this week in other cities, the Lower Manhattan opening brings to 27 the number of such stores Target has opened since 2012.. . . more

No comments: