Sometimes less is more.
At least that is the thinking at Target
as it opens its first small-format store in New York on
Wednesday. The new location will be a big test of Target’s quickly
expanding fleet of smaller, urban stores, a concept aimed at winning a
new set of customers beyond its suburban clientele.
The Manhattan store is in the heart of the affluent TriBeCa district
near the World Trade Center. It occupies 45,000 square feet, about
one-third the size of a typical
store. Along with three other smaller stores opening this week in other
cities, the Lower Manhattan opening brings to 27 the number of such
stores Target has opened since 2012.. . . more