Thursday, October 20, 2016

Starbucks plans new 'Reserve' targets in super-premium battle

Image result for starbucks reserve storeStarbucks Corp Chief Executive Howard Schultz on Thursday unveiled new growth plans for the chain's upscale Reserve brand as it fights off competition from super-premium coffee rivals like Blue Bottle and Intelligentsia.

Starbucks, which was instrumental in shifting U.S. consumers to higher-quality coffee and espresso-based drinks, will have Reserve coffee "bars" in up to 1,000 Starbucks cafes by the end of 2017 in a bid to one day dominate the so-called "third wave" coffee movement.. . . more

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