Starbucks plans new 'Reserve' targets in super-premium battle
Chief Executive Howard Schultz on Thursday unveiled new growth plans
for the chain's upscale Reserve brand as it fights off competition from
super-premium coffee rivals like Blue Bottle and Intelligentsia.
which was instrumental in shifting U.S. consumers to higher-quality
coffee and espresso-based drinks, will have Reserve coffee "bars" in up
to 1,000 Starbucks cafes by the end of 2017 in a bid to one day dominate
the so-called "third wave" coffee movement.. . . more