Thursday, October 20, 2016

Retailers turn to apps to lure shoppers back to stores

XXX IMG_7370.JPG B FEAFor anyone who has become lost trying to track down holiday light bulbs in a cavernous home improvement store or wants to know if trendy black mittens are in stock at a fashion retailer, digital help is on the way.

Retailers are giving their employees an assist from the latest technology to try to woo customers back to stores this season — even as an increasing number of shoppers make their gift purchases online. It's coming in the form of special apps that clerks or customers can access on their digital devices. They couldn't come at a better time in the fight to lure customers to malls or shopping centers.. . . more

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