Friday, October 14, 2016

Pop-Up Shop Strategy Gains in Popularity

While the idea of a pop-up store is nothing new—seasonal shops and special limited displays have been popping up for years—it seems that these days more retail landlords are getting in on the craze.

Big mall owners like Westfield Corp. and Simon Property Group are allocating more space and staff to short-term retailers as a way of compensating for struggling department stores, the Wall Street Journal reported in August.. . . more

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