Tuesday, October 4, 2016

More people are shopping on phones — but many stores will struggle to reap the benefits

When you look at the explosive growth in purchases made on smartphones, you can see why the retail industry sees so much opportunity. This year, for example, mobile sales are forecast to grow 43.2 percent to $115.92 billion, according to research firm eMarketer.

But a new report offers evidence that retailers who are aiming to ride the mobile wave will likely face some tough challenges in capturing shoppers’ attention.. . . more

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