Macy’s is no stranger to the store-within-a-store concept, having already teamed up with Best Buy and Sunglass Hut to set up dedicated areas for the retailers to sell their products inside the department store. Now, the company is taking that same concept further in a deal with LensCrafters to sell eyeglasses, contacts, and other vision products.
The Chicago Tribune reports
that Macy’s plans to open LensCrafters stores inside nearly 40% — or
280 — of its locations by the end of 2017. The eyewear retailer is owned
by Italy’s Luxottica, as is Macy’s existing in-store partner Sunglass
Hut.. . . more