Friday, October 28, 2016

Google testing voice search for local shopping

Google has been testing a feature on mobile that allows consumers to verbally query the item at a nearby store and have multiple results returned in audio along with prices and availability. A more detailed list serves up on the mobile screen.

The audio response emphasizes the impact of voice search and provides another way for Google to sell ads. Bring up Google Chrome on an iPhone, for example, and query through voice search "little black dresses near me" and Google's assistant will respond with "dresses are available for $295 at Saks Fifth Avenue in Costa Mesa. They are also available starting at $9.99 at seven other stores in that area."  . . . more

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