The retailer has debuted its “flexible-” or smaller-format store model in Manhattan, opening a two-level 45,000-sq.-ft. store in the downtown Tribeca area, just a few blocks north of the new World Trade Center transportation and retail hub.
Target’s smaller stores are targeted to the local market, and the Tribeca location follows the model. There is, for example, no automotive section, a standard feature in the chain’s suburban stores, or large pieces of furniture. The merchandise selection is geared to the professionals, young families and students who live/work in the area, with a focus on grab-and-go-food items, organic foods, beauty and wellness, baby items, trendy apparel, toys, tech accessories and small home items. It also has a pharmacy.. . . more