West Elm has the kind of performance numbers many retailers only dream about these days. At the end of the second quarter, the brand, which is part of San Francisco-based Williams-Sonoma, had achieved revenue growth of 15.8 percent. That was slightly better than the 15.7 percent in revenue growth that it posted in the second quarter of 2015, making it Williams-Sonoma’s best-performing brand by far.
West Elm has set its sights on a new goal, as a hotel operator. The
retailer has struck a deal with DDK, a hospitality development and
management company, and is laying plans to open five hotels by late
2018, according to a statement from the company.. . . more