Friday, October 7, 2016

Can West Elm and Restoration Hardware Succeed Outside the Retail Business?

West Elm has the kind of performance numbers many retailers only dream about these days. At the end of the second quarter, the brand, which is part of San Francisco-based Williams-Sonoma, had achieved revenue growth of 15.8 percent. That was slightly better than the 15.7 percent in revenue growth that it posted in the second quarter of 2015, making it Williams-Sonoma’s best-performing brand by far.

Now West Elm has set its sights on a new goal, as a hotel operator. The retailer has struck a deal with DDK, a hospitality development and management company, and is laying plans to open five hotels by late 2018, according to a statement from the company.. . . more

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