Bed Bath Tries to Move Beyond the Coupon

Bed Bath & Beyond Inc. is attempting to scale back those big paper coupons that are stuffed in mailboxes across the country.

Instead, the home goods retailer is testing a membership model that for $29 a year offers a 20% discount on all purchases and free shipping. The paid subscription aims to generate other streams of revenue, increase customer loyalty, improve margins and better compete with Amazon.com Inc.’s Prime membership program.. . . more