Chad Firsell doesn’t hesitate when asked what makes for a successful brick-and-mortar retailer today: Those retailers that are thriving are offering experiences, ones that can’t be duplicated online.
Firsell, president of Chicago’s Quantum Real Estate Advisors, points
to restaurants. You can’t replicate the dining out experience online.
“That can’t be replaced by a computer or an iPhone,” Firsell said.
“It’s very simple. People still go out to eat. They still want an
experience. Those goods and services that can’t be replicated online are
the ones that are the strongest today.”. . . more