Monday, September 26, 2016

Thriving as a brick-and-mortar retailer today? It’s all about creating experiences

retail-trends-feature-freedom-commons-strip-centerChad Firsell doesn’t hesitate when asked what makes for a successful brick-and-mortar retailer today: Those retailers that are thriving are offering experiences, ones that can’t be duplicated online.

Firsell, president of Chicago’s Quantum Real Estate Advisors, points to restaurants. You can’t replicate the dining out experience online.

“That can’t be replaced by a computer or an iPhone,” Firsell said. “It’s very simple. People still go out to eat. They still want an experience. Those goods and services that can’t be replicated online are the ones that are the strongest today.”. . . more

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