Wednesday, September 21, 2016

Store traffic is down and it may not come back. What should retailers do about it?

By any measure, empirical and anecdotal, the number of people visiting retail stores is down. There are plenty of theories about why: it’s the mass movement of shoppers to online; it’s changing consumer preferences; it’s the weather; it’s those pesky, hard-to- figure-out millennials who would rather hunt for Pokémon than bargains at the mall. 
As someone who has studied brick-and-mortar store traffic trends for more than 20 years, Mark Ryski, CEO and founder of HeadCount Corporation,  knows it’s not unusual to see year-over-year store traffic declines of 5%, 10% and even 20% or more. When you put this in absolute terms, it can be startling.. . . more

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