For most of its history, Potbelly Sandwich Works was content to gradually expand its empire by building and operating new restaurants on its own dime. Now that the sandwich chain is seeking to more than double the number of its stores—to over 1,000 in the next several years—it is trading in its more conservative approach and opening the door to franchisees.
The 39-year-old company, which didn't grant
its first U.S. franchise until 2010, is now pegging much of its planned
expansion on franchisees, the majority of whom it will count on to open
multiple restaurants in a given geography.. . . more